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Apple goes all in on custom chips

Posted

October 8, 2025

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18,416

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iPhone Air is the big newcomer among Apple's latest lineup that went on sale Friday, but inside the slim phone's raised plateau is another new piece of hardware that signals a renewed focus on artificial intelligence.

Apple's custom A19 Pro chip introduces a major architecture change, with neural accelerators added to each GPU core to increase compute power.

CNBC's Katie Tarasov explains.

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A ProCNBC's Katie Tarasov

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Apple goes all in on custom chips · CNBC Television · Sentinel