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How Zillow Makes Money

Posted

November 12, 2025

Views

250,224

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3,154

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212

Engagement

1.35%

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With over 277 million active daily users, Zillow is the most widely used real estate app in the United States. The Seattle-based tech firm provides property price estimates and a wealth of data previously available only to Realtors in the Multiple Listing Services system. Today, many real estate agents rely on Zillow to generate leads that produce commissions. The company’s stock has underperformed the broader market as it wades through a series of legal challenges. Watch the video to learn how Zillow makes money and how its changing American home buying.

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Produced by: Carlos Waters

Edited by: Andrea Miller

Additional Camera by: Paul Lester

Senior Director of Video: Lindsey Jacobson

Graphics: Jason Reginato

Additional footage: Getty Images

Additional Sources: New York University, New York Stock Exchange, U.S. District Court Southern District of New York, U.S. Securities and Exchange Commission, Zillow Group

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How Zillow Makes Money

Guests & Subjects Covered

United States The Seattle-basedMultiple Listing ServicesChapters Introduction ChapterAI ChapterMultiple Listing Services ProducedCarlos Waters EditedAndrea Miller Additional CameraPaul Lester Senior Director

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