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How Build-a-Bear went from a penny stock to a retail winner
Posted
January 5, 2026
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14,456
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January 5, 2026
14,456
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1:37Now PlayingBuild-A-Bear Workshop’s business plummeted during the pandemic, but under CEO Sharon Price John, the company has undergone a significant turnaround.
The toy store, known for its interactive experience of building and accessorizing stuffed animals, has invested in e-commerce, diversified its sales beyond malls and invested in international franchises, boosting its growth.
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