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YouTube Creator Jesser On His Rapid Rise And The Explosion Of Sports Content

Posted

February 19, 2026

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CNBC's Alex Sherman sits down with YouTube creator Jesse Riedel, known to millions as "Jesser,"

They discuss how he scaled from virtually zero audience to more than 37 million subscribers, turning sports content into a digital media powerhouse. Riedel also breaks down where he sees the business of sports content heading next.

Watch the full conversation above, and sign up to receive future editions of the CNBC Sport newsletter straight to your inbox

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YouTube Creator Jesser On His Rapid Rise And The Explosion Of Sports Content

Guests & Subjects Covered

CNBC's Alex ShermanJesse RiedelJesser TheyCNBC SportCNBC PROCNBC TVWatch CNBCCNBC Turn

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YouTube Creator Jesser On His Rapid Rise And The Explosion Of Sports Content · CNBC Television · Sentinel