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Why Wall Street Is Investing In Trading Cards

Posted

March 29, 2026

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Trading cards are a growing asset class and high six figure sales are becoming more common. In February 2026, Logan Paul sold his 1999 Charizard for $16.5 million, the most expensive trading card ever sold. Serious collectors and investors are join the game and total spend for trading cards, excluding sports cards, increased 350% between 2020 and 2025. Could this market crash? CNBC Reporter Brandon Gomez investigates.

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Produced, Shot and Edited by: Natalie Rice

Reporting by: Brandon Gomez

Additional Camera: Tasia Jensen

Animation: Jason Reginato, Emily Park

Senior Managing Producer: Tala Hadavi

Additional Footage: AP Photos, Getty Images

Additional Sources: GemRate

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Why Investors Are Getting Into Pokémon Trading Cards

Guests & Subjects Covered

In FebruaryLogan PaulCNBC Reporter Brandon GomezChapters Introduction ChapterWall Street ChapterProduced ShotNatalie Rice ReportingReality TV

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