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Why Walmart’s Massive Private Label Rebrand Is Happening Now
Posted
April 15, 2026
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April 15, 2026
66,923
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3:20Now PlayingAmerica’s largest grocer, Walmart, is giving its biggest private label brand, Great Value, a refresh after more than a decade. While it has an 87% household penetration rate, players like Aldi and Amazon are catching up. CNBC's retail reporter Melissa Repko has more.
Produced, Shot and Edited by: Ryan Baker
Reporter: Melissa Repko
Production Support: Natalie Rice
Animation : Jason Reginato
Senior Managing Producer: Tala Hadavi
Additional Footage: Walmart, Getty Images
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Why Walmart’s Redesigning Its Private Label
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