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Mark Tatum On NBA's Ratings Surge, New Media Deals And Global Expansion Plans
Posted
June 18, 2026
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24:15Now PlayingIn this week's episode, CNBC's Alex Sherman sits down with NBA Deputy Commissioner Mark Tatum.
They discuss the record NBA ratings, the New York Knicks' turnaround, the league's global expansion plans and how the league is exploring artificial intelligence to shape the future of the game.
Watch the full conversation above, and sign up to receive future editions of the CNBC Sport newsletter straight to your inbox
Reporter: Alex Sherman
Senior Field Producer: Jessica Golden
Senior Managing Producer: Tala Hadavi
Edited by: Tim Hurt
Animation: Jason Reginato
Additional Footage: Getty Images
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Mark Tatum On NBA's Ratings Surge, New Media Deals And Global Expansion Plans
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