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FIFA tests the limits of private equity in sports with World Cup subsidiary sale
Posted
July 31, 2026
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July 31, 2026
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1:28Now PlayingGlobal soccer may be finding the limits to private equity’s stampede into sports.
A plan by FIFA to sell a minority stake in a new subsidiary — FIFA Forward Enterprise, or FFE — that would control the business side of the World Cup has faced swift backlash.
CNBC's Alex Sherman explains.
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