CNBC Television
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World's largest jeweler bets on platinum despite falling silver prices
Posted
August 13, 2026
Views
1,611
Likes
11
Engagement
0.68%
August 13, 2026
1,611
11
0.68%
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1:11Now PlayingPandora is pushing ahead with plans to replace some sterling-silver jewelry with platinum-plated alternatives even after silver prices retreated from their highs, the CEO told CNBC.
It comes as the Danish jeweler seeks to permanently reduce its exposure to volatile precious-metal prices.
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