CNBC Television
@CNBCtelevision·3.4M subscribers·157.5K videos
Amazon launches Alexa shopping agent, ditches Rufus chatbot in AI strategy pivot
Posted
May 13, 2026
Views
1,758
Likes
13
Comments
1
Engagement
May 13, 2026
1,758
13
1
0.80%
Every word spoken in this episode is indexed. Type any phrase to jump straight to the moment it was said.
Type any word or phrase that may have been spoken. Click a result to seek the player to that exact moment.
Try a name, a topic, or a quoted line
0:46Now PlayingAmazon is axing its Rufus chatbot and making its Alexa assistant the centerpiece of its artificial intelligence shopping strategy.
CNBC's Kate Rooney has the details.
Sentinel Indexing in Progress
Metadata and chapters are available. Claim extraction for this episode is pending.
All video content is delivered via YouTube embedded players in accordance with the YouTube Terms of Service. Sentinel provides research tools that promote discovery and accountability across political media.
