CNBC Television
CNBC Television
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Amazon launches Alexa shopping agent, ditches Rufus chatbot in AI strategy pivot

Posted

May 13, 2026

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Amazon is axing its Rufus chatbot and making its Alexa assistant the centerpiece of its artificial intelligence shopping strategy.

CNBC's Kate Rooney has the details.

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CNBC's Kate Rooney

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Amazon launches Alexa shopping agent, ditches Rufus chatbot in AI strategy pivot · CNBC Television · Sentinel