CNBC Television
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The Beatles moment that helped a 400-year-old company find new life in the U.S.
Posted
April 30, 2026
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April 30, 2026
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1:43Now PlayingZildjian president and owner Craigie Zildjian reflects on a defining moment in the 400-year-old company’s U.S. growth: when The Beatles appeared on “The Ed Sullivan Show.” Ringo Starr’s performance sparked a wave of aspiring drummers across the country — driving a surge in demand that left Zildjian with a backlog of 90,000 cymbals.
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