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Why McDonald's Failed In Iceland

Posted

February 19, 2019

Views

3,497,460

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McDonald's is synonymous with fast-food in many parts of the world, but there is one country where it's failed to capture national attention. Iceland celebrated the fast-food chain when it entered in 1993, but a global economic collapse during the next 15 years forced McDonald's to exit the Nordic region. Watch this video to find out more.

If you enjoyed learning about McDonald's struggles in Iceland check out our other videos:

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Why McDonald's Failed In Iceland

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