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Why White Truffles Cost Up To $75K Per Pound

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February 4, 2020

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There is something undeniably intoxicating about the smell of truffles. In fact, that potent smell is a major part of why truffles are so expensive. In 2019, someone paid over $130,000 for just over two pounds of white truffles. Interestingly enough, there's a scientific explanation behind the intense reactions to the scent.

“One of the important things to remember with truffles, actually, is because they grow below ground and because of their life-cycle, they need to be eaten so they say they want to entice us,” says truffle scientist Dr. Paul Thomas.

Thomas says that consuming truffles, especially white truffles, gives the same physically intoxicating effects as cannabis, though to a lesser degree.

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Why White Truffles Cost Up To $75K Per Pound

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Dr Paul Thomas ThomasFind CNBC Make It

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Why White Truffles Cost Up To $75K Per Pound · CNBC Television · Sentinel