How Beats By Dre Became A Multibillion-Dollar Brand
April 21, 2020
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as posted by the channelFew brands have risen to the top of American pop culture as quickly as Beats by Dre. Beats was founded on a novel idea: use the principles of hype culture to sell headphones. That strategy turned over-the-ear-headphones from a niche product to a cultural phenomenon. Here’s how Beats by Dre leveraged the strategies of sneaker culture to become one of the most recognizable brands in the world.
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How Beats By Dre Became A Multi-Billion Dollar Brand
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