Why Golf Club-Maker Callaway is Moving Away From the Fairway
June 5, 2021
334,272
3,255
490
1.12%
Search the Record
IndexedEvery word spoken in this episode is indexed. Type any phrase to jump straight to the moment it was said.
Type any word or phrase that may have been spoken. Click a result to seek the player to that exact moment.
Try a name, a topic, or a quoted line
Cnbc Episodes Around June 5, 2021
See what was published immediately before and after this episode.
YouTube Description
as posted by the channelIn 2020, golf saw a surge in new players following the Covid-19 pandemic and social distancing measures. Callaway, the maker of golf balls, clubs, bags and apparel, has been thriving. But with movie theaters, travel and concerts expected to rebound, will golf club makers like Callaway and its rival Acushnet be able to maintain their momentum?
Correction (June 7, 2021): At 00:15 we misspelled Q3 and Q4 2020. At 6:13 the graphic misidentified Acushnet's net sales. Acushnet had net sales in 2019 of $1.68B and in 2020 of $1.61B. At 07:22 we misspelled Q3 and Q4 2020.
With a record number of new golfers teeing off in 2020, Callaway, the maker of golf balls, clubs, bags and apparel, has been thriving.
Callaway announced in May first-quarter net revenue of $652 million, a 47% increase from a year earlier.
“Callaway pre-Covid was already the number one brand in sticks, I call it, which is putters, drivers and irons,” said Jefferies analyst Randy Konik. “They were outpacing industry growth and they were also number two in balls behind Titleist.”
Callaway has made moves off the fairway as well. In March, the company completed its merger with golf entertainment business Topgolf, which combines virtual driving ranges with food and cocktails.
“This is a transformative merger. It creates an entity that doesn’t really replicate anything that currently exists, with the leader in golf equipment merging with the leader in golf entertainment,” said Callaway CEO Chip Brewer.
Last year, almost 37 million players teed off at a golf course or participated in an off-course activity like a driving range. Nearly a third of the U.S. population watched, read about or played golf in 2020.
But with movie theaters, travel and concerts expected to rebound, will golf club-makers like Callaway and its rival Acushnet be able to maintain their momentum?
» Subscribe to CNBC
» Subscribe to CNBC TV
» Subscribe to CNBC Classic
About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.
Connect with CNBC News Online
Get the latest news
Follow CNBC on LinkedIn
Follow CNBC News on Facebook
Follow CNBC News on Twitter
Follow CNBC News on Instagram
Subscribe to CNBC PRO
#CNBC
Who Makes Money From The U.S. Golf Frenzy
Guests & Subjects Covered
Sentinel Indexing in Progress
Metadata and chapters are available. Claim extraction for this episode is pending.
All video content is delivered via YouTube embedded players in accordance with the YouTube Terms of Service. Sentinel provides research tools that promote discovery and accountability across political media.