Can Burger King Make A Comeback?
June 21, 2023
1,035,600
10,325
3,496
1.33%
Search the Record
IndexedEvery word spoken in this episode is indexed. Type any phrase to jump straight to the moment it was said.
Type any word or phrase that may have been spoken. Click a result to seek the player to that exact moment.
Try a name, a topic, or a quoted line
Cnbc Episodes Around June 21, 2023
See what was published immediately before and after this episode.
Chapters
YouTube Description
as posted by the channelIn September 2022, Burger King owner Restaurant Brands International announced the chain’s $400 million Reclaim the Flame plan. Now the No. 3 burger chain behind McDonald’s and Wendy’s, Burger King is pouring $150 million into advertising and digital investments to “Fuel the Flame” and $250 million toward a “Royal Reset” involving restaurant technology, equipment and remodels, and relocations. In connection with the big revamp, the company also hired two former Domino’s executives: Tom Curtis, Burger King U.S. president, and Patrick Doyle, executive chair of RBI. Wendy’s snatched the No. 2 spot from the chain in 2021 after years of declining sales due to complex menu items, outdated restaurants and slow operations. BK profits fell about 20% from 2019 through 2022. It remains to be seen if the overhaul will be enough to put the mother of the Whopper back into the burger supremacy race.
Chapters:
Produced, Shot and Edited by: Darren Geeter
Senior Managing Producer: Tala Hadavi
Additional Camera: Natalie Rice, Juliana Broste
Animation: Jason Reginato, Alexander Wood, Christina Locopo
» Subscribe to CNBC
» Subscribe to CNBC TV
About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.
Connect with CNBC News Online
Get the latest news
Follow CNBC on LinkedIn
Follow CNBC News on Facebook
Follow CNBC News on Twitter
Follow CNBC News on Instagram
#CNBC
Can Burger King Make A Comeback?
Guests & Subjects Covered
Sentinel Indexing in Progress
Metadata and chapters are available. Claim extraction for this episode is pending.
All video content is delivered via YouTube embedded players in accordance with the YouTube Terms of Service. Sentinel provides research tools that promote discovery and accountability across political media.