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How Amazon Is Making Custom Chips To Catch Up In Generative A.I. Race

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August 12, 2023

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Despite its firm footing as the world’s biggest cloud provider, Amazon Web Services got a slow start to the generative AI race. AWS released its large language model, Titan, months after Microsoft’s reported $13 billion investment in ChatGPT-maker OpenAI and Google’s release of Bard. But AWS is also designing its own custom AI microchips, shown to CNBC in an exclusive tour of its Austin chip lab. Now analysts say AWS may gain a long term advantage in AI by offering an alternative to Nvidia GPUs.

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Produced and Shot by: Katie Tarasov

Edited by: Evan Lee Miller

Additional Reporting: Jordan Novet

Supervising Producer: Jeniece Pettitt

Animation: Midnight Snacks

Additional Camera: Katie Brigham, Sydney Boyo, Andrew Evers, Joseph Huerta

Additional Footage: Amazon, Airbus, AMD, Apple, Autobus, Getty Images, Google, Intel, Microsoft, Nvidia, TSMC

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How Amazon Is Making Custom Chips To Catch Up In Generative A.I. Race

Guests & Subjects Covered

Amazon Web ServicesChatGPT-maker OpenAIBard But AWSNvidia GPUs ChaptersGenerative AIKatie Tarasov EditedReality TVCNBC News Online Get

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How Amazon Is Making Custom Chips To Catch Up In Generative A.I. Race · Cnbc · Sentinel