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How Spirit Halloween Became A Billion-Dollar Business

Posted

October 18, 2024

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Spirit Halloween occupies more than 1,500 storefronts and hires around 50,000 seasonal workers for just a few months of business. Spencer Spirit Holdings, which includes Spirit Halloween and long-time mall retailer Spencer's, brings in $1.87b of annual revenue, according to Moody’s Ratings. The company often targets struggling real estate to execute its niche retail operation. Watch the video to find out how Spirit Halloween became the ultimate pop-up store.

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Produced and Shot by: Ryan Baker

Camera by: Shawn Baldwin, Natalie Rice

Edited by: Evan Lee Miller

Senior Managing Producer: Tala Hadavi

Animation: Christina Locopo

Editorial Support by: Gabrielle Fonrouge

Additional Footage: Getty Images, Spirit Halloween, AP Photo

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How Spirit Halloween Became A Billion-Dollar Business

Guests & Subjects Covered

Spirit HalloweenSpencer Spirit HoldingsMoodys Ratings TheChapters Introduction ChapterGrowth ChapterRyan Baker CameraReality TVTake CNBCs

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