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How Honda Is Trying To Be Cool Again
Posted
November 21, 2024
Views
1,162,704
Likes
11,132
Comments
2,218
Engagement
1.15%
November 21, 2024
1,162,704
11,132
2,218
1.15%
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For years, Honda was regarded one of the most innovative companies in the world--one full of surprises. It made cheap cars, but also supercars and engines for Formula 1 teams. A few models are among the world's most popular. It is also the world's largest engine manufacturer. But it has not held onto its reputation for innovation. It is struggling in China, and it is challenged by the EV era. Watch the video to learn how Japanese company plans to reclaim its identity as an innovator.
Chapters:
Producer: Robert Ferris
Editor: Andrea Miller
Animation: Jason Reginato, Christina Locopo
Senior Managing Producer: Tala Hadavi
Additional footage: Getty Images, Honda, Toyota
Additional Sources: Guidehouse Insights
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How Honda Is Trying To Be Cool Again
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