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Why Bath And Body Works Is One Step Ahead Of Trump’s Tariffs

Posted

April 19, 2025

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As the threat of tariffs linger, one American retail company is especially well-positioned should the Trump administration move forward after the April 9 pause: Bath and Body Works. After seeing a significant spike in sales during the pandemic, the perfume and candle seller's sales have gradually declined over the past few years. 2025 is the first time in a few years that the company is forecasting positive net sales growth. CNBC's Ryan Baker explores why investors are keeping an eye on Bath and Body Works.

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Produced and edited by: Ryan Baker

Senior Managing Producer: Tala Hadavi

Animation: Jason Reginato, Christina Locopo

Production Support by: Jordan Smith

Additional Footage: Getty Images

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Why Bath And Body Works Is One Step Ahead Of Trump’s Tariffs

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