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Why ‘Buy Now, Pay Later’ Plans Are Threatening Banks And Credit Cards

Posted

September 14, 2025

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Buy now, pay later plans are emerging as a popular alternative to credit cards. According to eMarketer, an estimated 86.5 million Americans used these loans in 2024, with the number projected to rise to 91.5 million in 2025. While consumers are embracing the trend, big banks and financial institutions remain cautious, seeing it as a direct threat to credit cards and a challenge in tracking borrowers’ credit histories.

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Produced by: Jeff Huang

Edited by: Andrea Miller

Graphics by: Jason Reginato

Managing Producer: Anuz Thapa

Senior Director of Video: Lindsey Jacobson

Additional Footage: Getty Images, Affirm

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Why Americans Love 'Buy Now, Pay Later' — And Banks Don’t

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