Cnbc
@cnbc·4.2M subscribers·16.1K videos
How America Became Obsessed With Aldi
Posted
January 17, 2026
Views
234,719
Likes
3,483
Comments
924
Engagement
1.88%
January 17, 2026
234,719
3,483
924
1.88%
Every word spoken in this episode is indexed. Type any phrase to jump straight to the moment it was said.
Type any word or phrase that may have been spoken. Click a result to seek the player to that exact moment.
Try a name, a topic, or a quoted line
Aldi is America’s fastest-growing supermarket chain, having become the third largest by store count in 2022. The retailer’s no-frills approach helps it keep costs low, and is part of why the company’s been able to grow. CNBC's Melissa Repko breaks down how the German grocery won over shoppers over the past fifty years and how it's been edging out competitors.
Produced, Shot and Edited by: Natalie Rice
Reporting by: Melissa Repko
Animation: Jason Reginato, Emily Park
Senior Managing Producer: Tala Hadavi
Additional Footage: Aldi, Getty Images
» Subscribe to CNBC TV
» Watch CNBC on the go with CNBC+
About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.
Want to get ahead at work with AI? Sign up for CNBC's new online course, Beyond the BasicsHow to Use AI to Supercharge Your Work. Learn advanced AI skills like building custom GPTs and using AI agents to boost your productivity today. Use coupon code EARLYBIRD for 25% off. Offer valid from Jan. 5 to Jan. 19, 2026. Terms apply. Sign up today
Connect with CNBC News Online
Get the latest news
Follow CNBC on LinkedIn
Follow CNBC News on Instagram
Follow CNBC News on Facebook
Follow CNBC on Threads
Follow CNBC News on X
Follow CNBC on WhatsApp
#CNBC
How Aldi Became America’s Fastest-Growing Supermarket Chain
Sentinel Indexing in Progress
Metadata and chapters are available. Claim extraction for this episode is pending.
All video content is delivered via YouTube embedded players in accordance with the YouTube Terms of Service. Sentinel provides research tools that promote discovery and accountability across political media.
