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Southwest's Open Seating Is Over – Here's What Passengers Think Of Assigned Seats

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January 28, 2026

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Southwest Airlines ended its open-seating policy that has set it apart from its competitors for more that five decades. It replaced it with assigned seats, making the one-time outlier among airlines more like its rivals as Southwest faces pressure from investors to increase revenue and profits. CNBC flew on the last-ever open-seating flight on Southwest, from Honolulu to Los Angeles, closing a chapter in U.S. aviation history.

Produced, Shot and Edited by Erin Black

Reporter Leslie Josephs

Animation Emily Park

Senior Producer Katie Tarasov

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Southwest Airlines Ended Its Decades Long Open-Seating Policy – Here's What Travelers Think

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Southwest's Open Seating Is Over – Here's What Passengers Think Of Assigned Seats · CNBC Television · Sentinel