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Rivian Is Betting Big On This $45K SUV

Posted

February 7, 2026

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Rivian's share price has plunged about 85% since going public in 2021. Now, the EV maker is betting its future on a new vehicle: Rivian R2, a midsize SUV for $45,000. Founder and CEO, RJ Scaringe, gives CNBC’s Robert Ferris an exclusive look at the new, more affordable electric vehicle, hoping to turn the company around and compete with the likes of Tesla.

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Produced, Shot and Edited by: Andrew Evers

Reporter: Robert Ferris

Senior Director of Video: Jeniece Pettitt

Supervising Producer: Tala Hadavi

Animation: Emily Park

Additional Footage: Getty Images, Rivian

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Rivian Is Betting Big On This $45K SUV

Guests & Subjects Covered

Rivian RCEO RJ ScaringeCNBCs Robert FerrisTesla Chapters ChapterRivian R ChapterChallenges Produced ShotCNBC TVWatch CNBC

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