Why Tariffs Are Becoming Unsustainable For Automakers
February 24, 2026
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as posted by the channelThe president of one of the largest public dealership groups, Sonic Automotive, said on a recent earnings call that automakers are "not going to sit back and lose billions and billions of dollars" due to tariff costs. So far they seem to have been eating the costs of trade barriers--prices have not risen much since they were introduced. But both automakers and dealer groups say that is unsustainable.
Produced, shot and edited by: Ryan Baker
Reporter: Robert Ferris
Animation: Jason Reginato
Senior Managing Producer: Tala Hadavi
Additional footage: Getty Images
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Why Tariffs Are Becoming Unsustainable For Automakers
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