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Why Wellness Clubs Like Bathhouse And Othership Are Becoming America’s 'Third Place'

Posted

March 8, 2026

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In a post-pandemic, digitally obsessed world, wellness membership clubs have become popular for consumers seeking in-person activities that offer connection and shared experiences. Companies like Othership and Bathhouse are redefining the “third place”– a term coined nearly 40 years ago to describe spaces outside the home and work where people can build community. Watch the video to learn more.

Produced, shot, and edited by: Ryan Baker

Reporter: Laya Neelakandan

Animation by: Jason Reginato

Senior Managing Producer: Tala Hadavi

Additional Footage: Bathhouse, Othership, Glo30, Getty Images

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Why Wellness Clubs Like Bathhouse And Othership Are Becoming America’s 'Third Place'

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Why Wellness Clubs Like Bathhouse And Othership Are Becoming America’s 'Third Place' · CNBC Television · Sentinel