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How Thorne Became One Of Gen Z's Favorite Wellness Brands

Posted

April 2, 2026

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CNBC's Gabrielle Fonrouge digs into how supplement company Thorne became one of Gen Z's favorite wellness brands. Younger consumers are spending more on wellness products than their parents did, according to Thorne. The 42-year-old supplement company has seen huge growth.

Produced, Shot and Edited by: Natalie Rice

Reporting by: Gabrielle Fonrouge

Animation: Emily Park

Additional Editing: Andrea Miller

Senior Managing Producer: Tala Hadavi

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How Thorne Became One Of Gen Z's Favorite Wellness Brands

Guests & Subjects Covered

CNBC's Gabrielle FonrougeGen Z'sThorne TheProduced ShotNatalie Rice ReportingReality TVAI SignBasics How

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How Thorne Became One Of Gen Z's Favorite Wellness Brands · CNBC Television · Sentinel