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Why Dating Is So Expensive In The U.S.

Posted

April 25, 2026

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For Gen Z and millennials, dating is becoming more expensive and less frequent. Surveys show many young singles are cutting back on outings as costs for meals, drinks and app subscriptions climb. Dating apps’ freemium models add another layer of expense, while the abundance of options can overwhelm users. Experts say this dynamic is leading to fewer meaningful connections and more cautious behavior among daters.

Produced and Hosted by: Charlotte Morabito

Editing by Andrea Miller

Additional Reporting by: CJ Haddad, Isabel Iino

Animation: Jason Reginato, Emily Park

Camera by: Kaan Oguz

Senior Director of Video: Lindsey Jacobson

Additional Footage: Getty Images

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Why Dating Has Become A Financial Luxury

Guests & Subjects Covered

For Gen ZIntroduction DatingCharlotte Morabito EditingAndrea Miller Additional ReportingKaan Oguz Senior DirectorReality TVIn CNBCsCNBC News Online Get

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