Why Abercrombie Is Copying Aritzia's Playbook
June 17, 2026
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3:27Now PlayingWhy Abercrombie Is Copying Aritzia's Playbook
YouTube Description
as posted by the channelAbercrombie & Fitch's torrid growth has started to slow. To counteract moderating sales and increasing competition, the retailer is selling third-party shoe brands like Puma, Frye, Hunter and GH Bass. CNBC's Gabrielle Fonrouge reports.
Reporter: Gabrielle Fonrouge
Produced, Shot & Edited by: Tasia Jensen
Animation: Jason Reginato, Emily Park
Senior Managing Producer: Tala Hadavi
Additional Footage: Getty Images
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Why Abercrombie Is Copying Aritzia's Playbook
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