How TikTok And YouTube Are Reinventing Sports Viewership
June 25, 2026
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4:17Now PlayingHow TikTok And YouTube Are Reinventing Sports Viewership
YouTube Description
as posted by the channelSports TV ratings and live rights fees are soaring, but professional leagues and broadcasters are facing a new battleground for young fans. Social platforms like TikTok and YouTube are claiming an increasing share of viewing hours among Generations Z and Alpha. Sports clips, highlights and creator content can introduce younger fans to professional sport, but how do the major players cash in?
Reporter: Lillian Rizzo
Produced & Edited by: Tasia Jensen
Camera: Natalie Rice
Animation: Jason Reginato, Emily Park
Senior Managing Producer: Tala Hadavi
Additional Footage: Getty Images
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How TikTok And YouTube Are Reinventing Sports Viewership
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