Cnbc
@cnbc·4.2M subscribers·16.1K videos
How TikTok And Whatnot Got Americans Hooked On Livestream Shopping
Posted
September 2, 2026
Views
19,978
Likes
230
Comments
37
Engagement
1.34%
September 2, 2026
19,978
230
37
1.34%
Every word spoken in this episode is indexed. Type any phrase to jump straight to the moment it was said.
Type any word or phrase that may have been spoken. Click a result to seek the player to that exact moment.
Try a name, a topic, or a quoted line
13:30Now PlayingLive shopping has taken off in China over the past decade but been slow to gain traction in the U.S. Now Whatnot and TikTok shops are tapping into its domestic potential, as these platforms gain popularity by turning e-commerce into a more entertaining and communal experience.
Produced and Shot by: Ryan Baker
Edited by: Darren Geeter
Camera by: Natalie Rice, Darren Geeter
Animation by: Jason Reginato, Emily Park
Senior Managing Producer: Tala Hadavi
Additional Footage: Getty Images, Beachwaver, QVC, Whatnot
» Subscribe to CNBC
» Subscribe to CNBC TV
About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.
Want to get ahead at work? Then you need to learn how to make effective small talk. In CNBC’s new online course, How To Talk To People At Work, expert instructors teach you how to use everyday conversation to gain visibility, build meaningful relationships and advance your career. Sign up now
Connect with CNBC News Online
Get the latest news
Follow CNBC on LinkedIn
Follow CNBC News on Instagram
Follow CNBC News on Facebook
Follow CNBC on Threads
Follow CNBC News on X
Follow CNBC on WhatsApp
#CNBC
How TikTok And Whatnot Got Americans Hooked On Livestream Shopping
Sentinel Indexing in Progress
Metadata and chapters are available. Claim extraction for this episode is pending.
All video content is delivered via YouTube embedded players in accordance with the YouTube Terms of Service. Sentinel provides research tools that promote discovery and accountability across political media.
