CNN
@CNN·19.2M subscribers·185.1K videos
TikTok Is Changing Music, One Song at a Time
Posted
July 20, 2023
Views
8,673
Likes
60
Comments
52
Engagement
1.29%
July 20, 2023
8,673
60
52
1.29%
Every word spoken in this episode is indexed. Type any phrase to jump straight to the moment it was said.
Type any word or phrase that may have been spoken. Click a result to seek the player to that exact moment.
Try a name, a topic, or a quoted line
31:33Now PlayingTikTok has turned the traditional music industry on its head. Users on the platform are dictating hits before they reach the charts and revolutionizing the way artists are discovered. But what happens to the creative process when "going viral” takes center stage? This week, Audie talks with songwriter Kaydence and Hip-hop artist Armani White about the TikTok-ification of music, hooking listeners, and what works — and doesn’t — in the never-ending quest to make a good song. Plus, how is TikTok changing the way we listen to music? Music industry expert and consultant Tatiana Cirisano weighs in.
Kaydence () is a twotime GrammyAward winning songwriter and artist who has written songs for Ariana Grande, Brandy, Beyoncé, Jennifer Lopez and ZAYN, among others.
Armani White () is a rapper known for his N.O.R.E.sampling viral hit, “Billie Eilish.” which first made waves on TikTok in 2022. Since then, he has signed with Def Jam Records and released his second EP, Road to CASABLANCO. in May.
Tatiana Cirisano is a senior music industry analyst and consultant at MIDiA, () where she specializes in emerging consumer trends and the intersection of music and technology.
To learn more about how CNN protects listener privacy, visit cnn.com/privacy ()
Learn more about your ad choices. Visit megaphone.fm/adchoices ()
Sentinel Indexing in Progress
Metadata and chapters are available. Claim extraction for this episode is pending.
All video content is delivered via YouTube embedded players in accordance with the YouTube Terms of Service. Sentinel provides research tools that promote discovery and accountability across political media.
