CNN
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e.l.f. Beauty raises prices by $1 due to tariffs
Posted
May 30, 2025
Views
11,173
Likes
125
Comments
31
Engagement
1.40%
May 30, 2025
11,173
125
31
1.40%
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6:26
1:25Now PlayingE.l.f. Beauty CEO Tarang Amin speaks to CNN about why the company is increasing prices by $1 across its entire portfolio on August 1. On Wednesday, the cosmetic company announced it bought Hailey Bieber’s beauty brand, rhode, for $1 billion. Amid President Donald Trump’s chaotic trade war with China, e.l.f. hopes the acquisition is an opportunity to diversify its supply chain. Right now, about 75% of e.l.f. products are made in China, while rhode has suppliers in Europe, the U.S. and other parts of Asia. #cnn #news
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