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A new 'AI actress' has Hollywood fuming

Posted

October 1, 2025

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“Tilly Norwood” looks like a young woman with wavy brown hair and clear skin who, since February, has posted on Instagram much like any other Gen Z influencer. She’s pursuing an acting career — and recently posted about doing “screen tests” in hopes of landing a gig. But Tilly Norwood isn’t a real person, she’s AI-generated, created by Eline Van Der Velden, founder of AI startup Particle6, which says it creates “digital content” for film and TV.

But the project sparked a flurry of criticism after Hollywood news outlet Deadline reported on Saturday that talent agents were looking to sign Tilly as an actress and that movie studios are quietly embracing AI-generated content. The Tilly Instagram account racked up hundreds of angry comments, including from some of Hollywood’s biggest names.

CNN tech reporter Clare Duffy reports. #CNN #News

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Tilly NorwoodGen ZBut Tilly NorwoodEline Van Der VeldenTV ButThe Tilly InstagramClare DuffyCNN News

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A new 'AI actress' has Hollywood fuming · CNN · Sentinel