CNN
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Inside the ‘clipping’ economy creating Gen Z millionaires
Posted
July 6, 2026
Views
31,439
Likes
458
Comments
15
Engagement
1.50%
July 6, 2026
31,439
458
15
1.50%
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1:43Now Playing“Clipping,” the practice of cutting up a creator’s content, adding captions, and reposting it across social media, is quietly becoming a massive industry. Brands are now paying armies of everyday people to flood social feeds with their content. CNN’s Bijan Hosseini dives into the phenomenon that’s changing advertising and creating Gen Z millionaires.
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