CNN
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How 'scentmaxxing' is changing the business of fragrance
Posted
July 8, 2026
Views
6,528
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61
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6
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1.03%
July 8, 2026
6,528
61
6
1.03%
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2:26Now PlayingCNN's Vanessa Yurkevich experiments with "scentmaxxing" to learn how Estée Lauder Companies is leaning into the Gen Z fragrance boom.
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