Digital Social Hour Podcast By Sean Kelly
@digitalsocialhour·1.3M subscribers·9K videos
Rob Fitzpatrick, John Rizzo & Brock Felt: How We Built a $1B Tequila Brand | DSH #1534
Posted
September 15, 2025
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September 15, 2025
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35:46Now PlayingDiscover how Naked Diablo is shaking up the tequila world! 🌎 In this episode of Digital Social Hour, Sean Kelly chats with Brock, John, and Rob about their journey in building a $1B tequila brand from scratch. 🍹 From accidental beginnings to crafting premium flavors like coffee, vanilla, and cinnamon, this story is packed with valuable insights into the booming tequila industry. Learn how they’ve expanded globally, landed in major markets like Florida, Las Vegas, and Europe, and even created a documentary, "How to Build a Billion Dollar Brand," now streaming on Amazon Prime! 🎥
Get an insider look at their innovative strategies, from navigating trademark challenges to using volcanic water and aged barrels for unmatched quality. Plus, hear about their partnerships with top venues like Ritz Carlton and Caesar's properties, their award-winning distillery, and how they’re competing with celebrity brands like Casamigos and Teremana.
Hit that subscribe button and stay tuned for more eye-opening stories on the Digital Social Hour with Sean Kelly! 🚀 Cheers to success and great tequila! 🥂
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The views and opinions expressed by guests on Digital Social Hour are solely those of the individuals appearing on the podcast and do not necessarily reflect the views or opinions of the host, Sean Kelly, or the Digital Social Hour team.
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#tequilabrand #tequilatrends #tequilaflavors #nakeddiablo #premiumtequila
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