September 15, 2021
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In this clip, Thirstin Howl III opened up about starting his Lo Life clothing brand, and inspiring Ralph Lauren to bring back the "Snow Beach" line after he dropped his book, "Bury Me with the Lo On." Speaking more about Ralph Lauren, Thirstin detailed the surreal moment of Ralph asking him to model the new line during the 2018 Snow Beach launch. Thirstin also spoke about Raekwon making the Snow Beach line popular while wearing it in Wu-Tang's "Can It Be All So Simple" music video. While speaking about Wu-Tang, Thirstin detailed his friendship with ODB, and he also shared his craziest ODB story, which you can hear in full above.
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