November 2, 2021
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12:38Now PlayingIn this flashback, Steve Rifkind opened up about Twista being the first artist he signed, and he spoke about hearing his first record and being intrigued to sign him. Steve explained that he wasn't thinking in terms of East Coast or West Coast at the time, adding that he thought Twista was just a great artist with potential. From there, he spoke about his label, Loud Records, moving to RCA with Twista and Mad Kap, and Steve detailed discovering Tha Alkaholiks and signing them on the spot. After speaking about letting Twista out of his deal, Steve about the success of Tha Alkaholiks and trying to get in touch with RZA, who was known as Prince Rakeem at the time. Steve then spoke about bringing Wu-Tang in and signing them on the spot, and he added that Loud Records was the only label to give them solo deals.
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