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James Cruz: Allen Iverson Had a Nike Offer, I Was in the Meeting when Reebok Signed Him (Part 1)
Posted
July 6, 2022
Views
70,098
Likes
971
Comments
161
Engagement
1.61%
July 6, 2022
70,098
971
161
1.61%
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In this clip, James Cruz opened up to Shawn Prez about his early life and how he got into the music industry. James explained his journey from interning to landing his first full-time job at PolyGram Records. He also spoke about the importance of his Latin background and how he’s championed Puerto Rico in hip-hop spaces since the 1990s. During the conversation, James detailed how he went from being successful in the music industry to working with Reebok, which led to him being involved in the famous Entertainer's Basketball Classic at Rucker Park. James also spoke about how he was in the meeting when Allen Iverson signed his deal with Reebok. To hear more, including James speaking about leaving Reebok to work at Bad Boy, hit the above clip.
Interview by: Shawn Prez
Check out his youtube channel at
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