J. Alexander Martin on FUBU Parting Ways with Black Lives Matter Amid Controversies (Part 4)

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In this clip, J. Alexander Martin spoke about his FUBU co-founder Daymond John appearing on “Shark Tank” in 2009, which Martin revealed John came to him about when it was offered. Martin added that he encouraged John to go for the offer, and he explained how it has benefitted Daymond’s life greatly. Moving along, Martin spoke about trying to relaunch FUBU with “FB Legacy,” which he admitted didn’t take off. Martin also detailed buying other clothing brands, including Coogi, which he says is still doing well, and he went on to address Solange’s 2016 song “FUBU.” From there, Martin spoke about the “Black Lives Matter” movement and FUBU’s involvement following George Floyd’s death, and Martin went on to reveal that he has parted ways with them in light of recent controversies. Martin explained that he has built FUBU over the past 30 years, and he didn’t want to risk the integrity of the company with one partnership. When asked about Virgil Abloh’s Off White, Martin touched on Black-owned brands and Virgil breaking the mold with his premium brand. This led to a conversation about another Black-owned brand, Telfar, which Martin points out has exclusivity as a way to set them apart. Vlad then spoke about how Pop Smoke put Dior on the map, which you can hear more about above.