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George Christie on Using Same Lawyers as Coke & Pepsi to Make Hells Angels a Brand (Part 9)
Posted
July 29, 2023
Views
27,319
Likes
331
Comments
34
Engagement
1.34%
July 29, 2023
27,319
331
34
1.34%
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In this clip, George Christie explained what led to him carrying the Olympic torch in the 1984 Olympics. He said it started with his lawyers -- who also represented Coke, Pepsi, and MasterCard -- helping him trademark and copyright Hells Angels while also teaching him how to control media narratives about the brand. Later, due to ATF claims that the biker gang was supplying weapons to terrorists, Christie shifted the narrative by donating to the Olympics and participating in the relay where the torch was carried. This also led to Christie becoming the new voice of the Hells Angels.
Interview by: Cavario
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