October 11, 2023
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Lavar Ball, founder of the Big Baller Brand, discussed the company’s newest products and cleared up some misconceptions about the ownership of the brand. On display were the yet-to-be-released "Big Baller Chillers," comfortable, non-sports shoes. Lavar refuted the claims that his son, star athlete Lonzo Ball, holds major shares in the company. He clarified that while Lonzo has been associated with the brand, the concept was solely his own. He also refuted the idea that Foster was an investor in the brand, stating he was just a director. Nike's partnership was also discussed, with Lavar stating the company didn't offer the partnership terms he wanted. He also touched on criticism about the brand's high pricing, emphasizing that "being a big baller" was more about mindset and personal triumph than monetary wealth.