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Lyor Cohen on Launching "300", Why He Signed Young Thug & Their Relationship (Part 4)
Posted
October 19, 2023
Views
37,807
Likes
600
Comments
204
Engagement
2.13%
October 19, 2023
37,807
600
204
2.13%
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Lyor Cohen discussed how he left Warner Music in 2012 due to a need to change the music industry model. Despite his approach being widely ridiculed and seen as contrarian, he wanted to demonstrate how a small, purpose-driven entity could make a difference. Cohen's gamble paid off as his music entertainment company, 300 Entertainment, flourished. While it received minor funding from Google and distribution help from Atlantic, it was largely self-funded. Successful key signings included Fetty Wap and Young Thug, who significantly propelled the company. Cohen had a profound relationship with Young Thug, valuing his boldness and unique approach to music.
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