Vlad Asks Lyor Cohen (Global Head of YouTube Music) if He's the Most Powerful Music Person (Part 5)
October 20, 2023
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4:52Now PlayingVlad Asks Lyor Cohen (Global Head of YouTube Music) if He's the Most Powerful Music Person (Part 5)
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Lyor Cohen, Global Head of Music at YouTube, recently discussed his role and the changes he has made since his appointment in 2016. Known as one of the key figures in the music industry, he humbly attributes power to the creators rather than his position at the helm of a major music platform. Cohen has primarily focused on bridging the gap between YouTube and the music industry, from connecting engineers to industry representatives to implementing a subscription service. This twin-engine growth strategy, combining ad and subscription-based revenue, has been well-received by the industry. Looking ahead, Cohen anticipates AI to be a game changer. He urges the need for immediate collaboration with the music industry in order to seize the emerging opportunities. He remains committed to ensuring YouTube's role as a significant source of revenue and fame for artists and songwriters.
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