The Game: I Knew I'd Be King of the West Coast for 10 Years, Now It's Kendrick Lamar (Part 15)

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The Game discussed his rise to prominence in the West Coast hip-hop scene. Despite not releasing his own single initially, he was featured in advertisements and collaborations that helped him grow in popularity. He spoke about his appearances in a Boost Mobile ad alongside Kanye West and Ludacris, and his key role in amplifying West Coast-based musicians in an era when the spotlight was mainly on the South and New York. The artist also detailed his determination to be the "king of the West Coast," asserting that his influence contributed to other artists' visibility - Kendrick Lamar included. The rapper compared his career ascent to the success arcs of basketball greats like Michael Jordan, Kobe Bryant and LeBron James. He deplored the current divided state of West Coast hip-hop, mentioning that more unity and collaboration, much like the East Coast music scene, could potentially strengthen the overall industry.