Aries Spears on People Calling MC Hammer a "Sell-Out" (Part 29)
January 9, 2024
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3:25Now PlayingAries Spears on People Calling MC Hammer a "Sell-Out" (Part 29)
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In this clip, Vlad highlighted M.C. Hammer’s unique marketing approach to music that heightened his popularity and significantly boosted his earnings. When the now-iconic “Can’t Touch This” took the world by storm, M.C. Hammer refused to release it as a single, forcing anyone wanting the song to spend $15.99 on the entire album. This decision led to the album achieving diamond status. Criticized for being a "sellout," M.C. Hammer also capitalized on his popularity through a range of merchandising, including dolls, cartoons, and commercials for Taco Bell, KFC, and Pepsi. Ultimately, Aries Spears and Vlad argued that the term “sellout” is frequently misused, as artists naturally strive to sell out their albums and shows. They concluded that today’s artists are emulating M.C. Hammer's strategies to achieve the same level of success.
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