May 22, 2024
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DJ Vlad, who has been questioned about starting a record label due to his influential platform, explained his reasoning plainly: "It is almost always a better business decision to buy scratch off lottery tickets than to try to put out new artists." Tray Deee echoed this sentiment, recounting his own struggles with his independent label, citing constant setbacks from legal troubles to clashing egos. Vlad pointed out the high risk of investing in budding hip-hop talent, using Boosie's fraught experiences with artists like Yung Blue as an example. Despite acknowledging the remarkable success of industry moguls like Birdman, Dr. Dre, and Jermaine Dupri, both agreed that nurturing a rap star demands exceptional talent and vision. Ultimately, they underscored the rarity of identifying and developing genuine icons, a feat achieved by few.
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