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Producer J.R. Rotem on Working with Diddy & Cassie, Rates Cassie as an Artist (Part 9)
Posted
December 23, 2024
Views
16,981
Likes
295
Comments
172
Engagement
2.75%
December 23, 2024
16,981
295
172
2.75%
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JR Rotem reflects on his career and collaborations, highlighting his unexpected involvement with Maroon 5 during their experimentation with more pop-oriented tracks. He also discusses his experiences working with Cassie, describing her as a talented but limited artist whose success was largely driven by her appearance, connections, and production team rather than exceptional musical ability. Rotem and Vlad critique the narrative that Cassie's music career was sabotaged, instead framing her as an act whose opportunities stemmed from her association with Diddy. They emphasize the role of luck, timing, and industry backing in achieving success in music, while acknowledging that lasting careers require unique talent or a significant "it factor."
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