Lord Jamar: Biggie Wasn't the Greatest of All Time, He was One of the Greatest of His Era (Part 20)

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Lord Jamar shared his perspective on the legacy of The Notorious B.I.G., maintaining that while Biggie was undoubtedly one of the greatest of his era, labeling him as the "greatest of all time" might have been a result of posthumous hype. Jamar attributed a significant part of Biggie’s legendary status to Diddy, who promoted Biggie's legacy partly due to his financial interest. Jamar highlighted Biggie's undeniable impact in New York during his time, emphasizing his impressive run in the music industry where everything he released was a hit. However, Jamar suggested that the narrative of being the greatest of all time was amplified by a psychological marketing strategy creating an aura around Biggie's name. The discussion also touched on Jay-Z's rise in the music world, considering Biggie’s passing as a factor that might have inadvertently opened the door for Jay-Z to become a dominant force. Ultimately, Jamar implied that Biggie's achievements are legendary, but his status as the greatest ever is a complex topic influenced by various factors beyond just his music.